Clothing for life

Two guys, and one hat to rule them both. Or so we thought โ€“ turned out we were in it for the long game, and are on a mission to change menswear for the better.

Fashion industry has been operating on unsustainable business models for too long. We wanted to change and challenge that.

โ€œIf you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen."

Marissa Mayer, businesswoman and investor